USA Baseball has officially launched a refreshed online shopping experience, focusing on a more seamless and fan-friendly experience for the consumer, and marking a new chapter in how fans connect with their favorite gear and the athletes who wear it.
The first thing customers will notice is the shift from the USA Baseball Shop to the Official Shop of USA Baseball, reflecting a new focus on offering fans a more direct tie to the players that represent the stars and stripes on the world stage. In fact, the new shopping experience brings fans closer to our teams than ever before, as they will notice new shoppable lifestyle photos throughout the site featuring former USA Baseball athletes modeling the gear, such as 2024 Collegiate National Team alum Tré Morgan and 2024 Professional National Team alum Antonio Menendez.
The platform also introduces several new features designed to enhance the shopping experience for customers, whether they’re on their phone or computer. An updated checkout process now includes more ways to pay, including ShopPay, and Shop Promise–so they can know exactly when their gear will arrive.
Finding what you are looking for is easier too, as users will see an improved site layout, better product organization, and a new “Shop by Brand” filter, featuring top brands such as New Era, Nike, Baseballism, and more.
Lastly, the Official Shop of USA Baseball features customer reviews on all of our products, giving you a chance to read user-provided feedback before adding an item to your cart.
This project has been in the works for over two years, and from start to finish, the Official Shop of USA Baseball was designed for fans to represent the red, white, and blue like never before.
